share is a Berlin-based impact-driven startup built on the foundation of the "need for need" principle — each of its products contains the same category social donation. Supporting worldwide aid organizations, share contributes to hundreds of projects, ranging from emergency aid to local help.

With such an innovative mission comes a complex branding challenge — ensuring consistency and impact communication clarity across multiple CPG categories (food, beverages, personal care, and stationery) and commodity services verticals (banking, telecommunication.)

share Your daily dose of good.
Role: Head of Creative
Hands-on Visual & Packaging design strategy, Creative operations & leadership, Art direction
Team: Dmitrijs Markovs, Georgia Swingbourne
Year: 2021-2023

With share, it's not only about the variety of quality products. With each snack bite, you're not just savoring a delicious treat but also extending vital food aid. As you pour that oat milk into that morning latte, you're gifting a day's supply of clean drinking water to someone in need. It's the added social donation that transforms our day-to-day spending into a meaningful exchange with a larger purpose.

Approaching the packaging design with this distinctive proposition in mind, it was only logical to divide the packs into two parts – one dedicated to showcasing the product itself, and the other to communicate the social impact within.

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