share

— Packaging system

share 

— Packaging

share is a Berlin-based impact-driven startup built on the foundation of the "need for need" principle — each of its products contains the same category social donation. Supporting worldwide aid organizations, share contributes to hundreds of projects, ranging from emergency aid to local help.

With such an innovative mission comes a complex branding challenge — ensuring consistency and impact communication clarity across multiple CPG categories (food, beverages, personal care, and stationery) and commodity services verticals (banking, telecommunication.)

share Your daily dose of good.
Role: Head of Creative
Hands-on Visual & Packaging design strategy, Creative operations & leadership, Art direction
Team: Dmitrijs Markovs, Georgia Swingbourne

Year: 2021-2023

Hafer milk

After several design generations spread across a hundred products in multiple categories, share's packaging design didn't adequately reflect the company's mission and the balance of the impact communication and category cues. Armed with that insight, the team developed an overall brand-led packaging design framework, leveraging brand recognisability at the point of sale.

After several design generations spread across a hundred products in multiple categories, share's packaging design didn't adequately reflect the company's mission and the balance of the impact communication and category cues. Armed with that insight, the team developed an overall brand-led packaging design framework, leveraging brand recognisability at the point of sale.

Chocolate
Before After Chocolate
Product range Snacks

With share, it's not only about the variety of quality products. With each snack bite, you're not just savoring a delicious treat but also extending vital food aid. As you pour that oat milk into that morning latte, you're gifting a day's supply of clean drinking water to someone in need. It's the added social donation that transforms our day-to-day spending into a meaningful exchange with a larger purpose.

Approaching the packaging design with this distinctive proposition in mind, it was only logical to divide the packs into two parts – one dedicated to showcasing the product itself, and the other to communicate the social impact within.

Packaging QR
Chocolate range

say hi at
hello@gretkostadinova.com
© 2024 Gret Kostadinova, unless stated otherwise

say hi at
hello@gretkostadinova.com
© 2024 Gret Kostadinova, unless stated otherwise

say hi at
hello@gretkostadinova.com
© 2024 Gret Kostadinova, unless stated otherwise

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