share is a Berlin-based impact-driven startup built on the foundation of the "need for need" principle — each of its products contains the same category social donation. Supporting worldwide aid organizations, share contributes to hundreds of projects, ranging from emergency aid to local help.

With such an innovative mission comes a complex branding challenge — ensuring consistency and impact communication clarity across multiple CPG categories (food, beverages, personal care, and stationery) and commodity services verticals (banking, telecommunication.)

share Your daily dose of good.
Role: Head of Creative
Hands-on Visual & Packaging design strategy, Creative operations & leadership, Art direction
Photography: Jeremy Wilson
Impact photography: Christoph Köstlin
Team: Dmitrijs Markovs, Georgia Swingbourne, Francesca Zedler, Vivien Ott, Studio Punkt
Packaging illustration: Tania Yakunova
Year: 2021-2023

With an expanding range of products, share needed a refreshed brand that showed consumers they were offering something new. A branding that captures the love for all share products, the joy of helping others, and fearlessly stands out from the competition. Thoughtfully crafted, the new visual language was created to accommodate the brand's storytelling across all platforms.

"We all do exactly the same. We help people." Creative director: Doug Perkul Copy: Oxana Trebuch Art direction: Gret Kostadinova, Joao Rodrigues, Marc Wilson Producer: Vivien Ott Production: Woodblock Studio

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