share

— Branding refresh

share 

— Branding refresh

share is a Berlin-based impact-driven startup built on the "need for need" principle — each product contains a social donation. Supporting worldwide aid organizations, share contributes to hundreds of projects, ranging from emergency aid to local help.

share is a Berlin-based impact-driven startup built on the "need for need" principle — each product contains a social donation. Supporting worldwide aid organizations, share contributes to hundreds of projects, ranging from emergency aid to local help.

With an expanding range of products, share needed a refreshed brand that showed consumers they were offering something new. A branding that captures the love for all share products, the joy of helping others, and fearlessly stands out from the competition. Thoughtfully crafted, the new visual language was created to accommodate the brand's storytelling across all platforms.

With an expanding range of products, share needed a refreshed brand that showed consumers they were offering something new. A branding that captures the love for all share products, the joy of helping others, and fearlessly stands out from the competition. Thoughtfully crafted, the new visual language was created to accommodate the brand's storytelling across all platforms.

With such an innovative mission comes a complex branding challenge — ensuring consistency and impact communication clarity across multiple CPG categories (food, beverages, personal care, and stationery) and commodity services verticals (banking, telecommunication)

With such an innovative mission comes a complex branding challenge — ensuring consistency and impact communication clarity across multiple CPG categories (food, beverages, personal care, and stationery) and commodity services verticals (banking, telecommunication)