HKP's debut album In New Orleans: Vol. 1 taps into the heartbeat of New Orleans blues and soul, and the musical traditions of South America, while maintaining the esthetic of the jazz organ trio. Building on the legacy of the jazz grid layouts from the 60s, the project's brand identity includes a flexible logo that allows various channel uses and a limited but vibrant color palette.

Hesse Koerner Petrov
Role: Design, Art direction, Packaging, POS
Client: Benedikt Hesse
Photographer: Norbert Berghaus
Year: 2019

In honor of the musical city that inspired the record, a percentage of the album’s proceeds is donated to the New Orleans Musicians’ Clinic.

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