Miraherba

— Branding & packaging

Miraherba

— Branding & packaging

Founded in 1980, Miraherba is a wellness brand inspired by the herbal and Ayurveda superpower ingredients and their beneficial effects on the body and soul.

The modern and timeless rebrand reflects Miraherba's guiding principle of wellness and the core values of time and space for rest, relaxation, and personal development.

Miraherba Happy. Healthy. Human.
Role: Rebranding, Packaging design, Product photography
Client: Miraherba
Together with Angel Angelov
Nature photo: stormseeker
Year: 2023

Miraherba Packaging
Miraherba Logo Pack
Miraherba Packaging
Miraherba Packaging
Miraherba

In today's wellness industry, it's common to see sleek and polished looks that often remind us of pharmaceutical and corporate styles. However, with Miraherba we chose to take a different road. We drew inspiration from Henry Matisse's cut-out art and Zenji Funabashi’s magazine covers to create a more authentic and tangible aesthetic. While keeping the essence of the old flower symbol, we used irregular and imperfect shapes to give it a more organic look and feel.

Miraherba
Miraherba SoMe

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© 2024 Gret Kostadinova, unless stated otherwise

contact
hello@gretkostadinova.com

contact
hello@gretkostadinova.com