Miraherba

— Branding & packaging

Miraherba

— Branding & packaging

Founded in 1980, Miraherba is a wellness brand inspired by the herbal and Ayurveda superpower ingredients and their beneficial effects on the body and soul.

Founded in 1980, Miraherba is a wellness brand inspired by the herbal and Ayurveda superpower ingredients and their beneficial effects on the body and soul.

In today's wellness industry, it's common to see sleek and polished looks that often remind us of pharmaceutical and corporate styles. However, with Miraherba we chose to take a different road. We drew inspiration from Henry Matisse's cut-out art and Zenji Funabashi’s magazine covers to create a more authentic and tangible aesthetic. While keeping the essence of the old flower symbol, we used irregular and imperfect shapes to give it a more organic look and feel.

In today's wellness industry, it's common to see sleek and polished looks that often remind us of pharmaceutical and corporate styles. However, with Miraherba we chose to take a different road. We drew inspiration from Henry Matisse's cut-out art and Zenji Funabashi’s magazine covers to create a more authentic and tangible aesthetic. While keeping the essence of the old flower symbol, we used irregular and imperfect shapes to give it a more organic look and feel.

The modern and timeless rebrand reflects Miraherba's guiding principle of wellness, as well as its core values of time and space for rest, relaxation, and personal development.

The modern and timeless rebrand reflects Miraherba's guiding principle of wellness, as well as its core values of time and space for rest, relaxation, and personal development.