With human touch and care, Dentaround offers a unique point of view of the traditionally rigid industry of dental tourism, combining uncompromised quality standards with empathy and possibilities for joy. Within this new modernized niche, Dentaround's visual language highlights its contemporary and joyful brand positioning with the use of mixed media and stand-out colors.

Dentaround A reason to smile
Role: Design, Art direction, Brand guidelines
Client: Dentaround
Images by Hristo Sahatchiev, Jonathan Borba
Year: 2020

The new identity aims to evoke the spirit of adventure and create a human connection through the use of mixed media and applied textures. The hand-drawn type and cutout lines give the digital assets a consistent tactile feeling and a sense of familiarity.

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